The ICC Men’s Cricket World Cup is just around the corner, and Disney+ Hotstar has launched a range of exciting features to enhance the cricket viewing experience for fans in India. In collaboration with the International Cricket Council (ICC), Disney+ Hotstar has introduced a unique MaxView feature that allows users to watch the game in vertical mode, providing a convenient one-handed viewing experience. This innovative functionality, available on the OTT platform’s Android and iOS apps, aims to revolutionize how cricket enthusiasts engage with the sport.
Disney+ Hotstar’s MaxView feature offers cricket fans the opportunity to watch matches in a vertical (9X14 portrait view), which is ideal for one-handed viewing. This feature not only provides a new perspective for users but also allows them to enjoy a closer look at their favorite players through single-player frames. Additionally, the live feed tab, Scorecard tab, and even ads will be available in vertical mode, ensuring a seamless experience for cricket enthusiasts. Also, by incorporating an AI-based filter at the backend, the platform has optimized the viewing experience to reduce data usage while maintaining high-quality streaming.
To cater to the diverse preferences of viewers, Disney+ Hotstar has made significant updates to its app. The addition of an always-on cricket scorecard pill enables users to keep track of live games while navigating through other content on the platform. Furthermore, the Coming Soon tray feature allows viewers to set reminders for upcoming events, ensuring that they never miss out on exciting matches or shows. With separate trays for free and paid content, users can easily access the content they desire, thanks to the platform’s intuitive design.
Disney+ Hotstar offers a range of subscription options to suit varying budgets and preferences. The Super subscription, priced at Rs. 899 per year, provides an ad-supported 1080p streaming experience. For an ad-free premium package with Ultra-HD resolution streaming, users can opt for the Rs. 1,499 yearly plan. Additionally, there is a Mobile subscription available for Rs. 499 per year, which includes ad support. With these flexible plans, Disney+ Hotstar ensures that users can enjoy a premium cricket viewing experience without breaking the bank.
During the ICC Men’s Cricket World Cup, Disney+ Hotstar aims to reach a wider audience by introducing “free badges” for non-subscribed customers. These badges will help non-subscribers discover the content available to them at no cost, ensuring that everyone can join in the excitement of the cricket tournament. By offering both free and paid content in separate trays on the homepage, the platform makes it easy for users to access their preferred content and stay engaged throughout the tournament.
Disney+ Hotstar’s introduction of the MaxView feature and other updates for the ICC Men’s Cricket World Cup demonstrates the platform’s commitment to enhancing the cricket viewing experience. With its innovative functionalities and user-friendly interface, Disney+ Hotstar offers cricket enthusiasts a convenient and immersive way to engage with their favorite sport. Whether it’s watching matches in vertical mode, keeping track of live games through the scorecard pill, or discovering upcoming content through the Coming Soon tray, Disney+ Hotstar ensures that users have the tools to make the most of their cricket viewing experience.
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