Alphabet’s Google has recently announced the introduction of generative artificial intelligence (AI) in its Search tool for users in India and Japan. This new feature allows users to receive text or visual results for prompts, including summaries. Initially launched in the United States, this feature has now been rolled out in India and Japan, giving users the option to opt-in for it. While Japanese users will be able to utilize the feature in their local languages, it will be available in English and Hindi for Indian users.
The Purpose of Google’s Search Feature
Google’s search feature has been developed to cater to users who are seeking information and looking for specific items to purchase. Unlike Google’s chatbot Bard, which is capable of holding human-like conversations, the AI search is primarily focused on generating results based on user prompts.
Competition with Microsoft’s Bing
Google’s AI search feature directly competes with Microsoft’s Bing search engine. With both companies investing heavily in AI technology, the competition is fierce in terms of providing accurate and relevant search results to users.
Apart from the introduction of generative AI in its Search tool, Google has also made its artificial intelligence-powered tools available to enterprise customers. This comes at a monthly price of $30 per user, similar to Microsoft’s “Copilot” AI-powered office software suite. By offering AI-powered tools for enterprise use, Google aims to capitalize on the increasing popularity of AI technology.
Google’s Investment in Generative AI
Google has been making substantial investments in generative AI this year to catch up with Microsoft-backed OpenAI. OpenAI’s launch of ChatGPT last year created a massive buzz in the tech world. In response, Google has intensified its efforts to stay competitive in the AI space.
Announcements at the Google Next Conference
Google made these announcements at the Google Next conference held in San Francisco. Along with the introduction of AI-powered tools for enterprise customers, the company also unveiled a new version of its custom-built AI chips. Additionally, Google showcased a tool that allows users to watermark and identify images generated by AI.
Among the new tools introduced by Google is “Duet AI in Workspace,” which assists customers across various apps. This tool helps with tasks such as writing in Docs, drafting emails in Gmail, and generating custom visuals in Slides, among others. By integrating AI into its suite of productivity apps, Google aims to enhance user experience and productivity.
Google’s introduction of generative AI in its Search tool for users in India and Japan showcases the company’s commitment to improving search results and user experience. By competing with Microsoft’s Bing and offering AI-powered tools for enterprise customers, Google aims to stay at the forefront of AI technology. With a series of announcements made at the Google Next conference, including the introduction of new tools like “Duet AI in Workspace,” Google’s emphasis on generative AI is evident. As AI technology continues to evolve, it will be interesting to see how Google and other tech giants shape the future of search and productivity tools.
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